Booking entertainment for a press launch – a quick guide
28/06/2023
Introduction
When it comes to press launches, making a lasting impression is of course, crucial. Fashion shows, movie premieres and companies like Apple are famous for the entertainment at their launches. While press releases and presentations convey vital information, incorporating live entertainment into a press launch can really take your event to the next level. Our guide to booking entertainment for a press launch will help you add not only, an element of excitement, but also, engagement and memorability that traditional methods can often lack.
Booking entertainment for a press launch helps create an immersive experience that not only informs (our entertainers know how to push those hashtags!) but also entertains therefore, leaving a positive and lasting impact. Let’s delve into the different factors to consider when choosing the type of live entertainment for a press launch.
1. The Importance of Booking Entertainment for a Press Launch
Press launches are highly anticipated events that attract media professionals, industry experts, and of course, potential customers. By incorporating live entertainment, companies can break away from the often-monotonous routine of presentations and therefore, make their event stand out. Live entertainment serves as a powerful tool.
Grab Attention: In a crowded market, capturing the attention of attendees is without a doubt, crucial. Live performances can captivate the audience right from the start and create a buzz around the event.
Increase Engagement: Interactive and entertaining elements keep attendees engaged throughout the launch and as a result, make it easier to deliver key messages and generate interest in the company or product.
Enhance Brand Perception: Well-curated entertainment that aligns with the brand’s values and personality helps establish a positive brand image and therefore, reinforces the key attributes the company wants to convey.
2. Choosing the Right Type of Entertainment
Booking entertainment for a press launch requires careful consideration of the event theme balanced against, the target audience, and brand identity. Here are some key factors to keep in mind:
2.1. Consider the Event Theme and Audience
The entertainment should complement the overall theme of the press launch. Whether it’s a product unveiling, a company milestone celebration, or a new campaign launch, it’s crucial that the live performances should align with the purpose and messaging of the event. Additionally, understanding the demographics and preferences of the audience will help determine the most suitable form of entertainment.
2.2. Create a Memorable Experience
The goal of incorporating entertainment is to create a memorable experience that attendees will associate with your company or product. We think outside the box and therefore, consider unique ideas that will leave a lasting impression. This could involve utilising visual effects or creating interactive experiences that allow attendees to actively participate.
2.3. Align with Brand Identity
To maintain consistency, it’s essential to select live entertainment that aligns with the brand’s identity, values, and target market. Whether the brand is known for its elegance, innovation, or playfulness, the entertainment should reflect and reinforce those qualities, therefore, ensuring a cohesive and impactful event.
3. Examples – Booking Entertainment for a Press launch
There is a wide range of live entertainment options to consider for press launches. Here are a few popular choices:
Unexpected performances.
It could be a flash mob, a surprise guest appearance from a celebrity surrounded by fire-breathing dancers. Or a wow factor pop-up act like circus trapeze and aerial acts rolling down from the ceiling on sparking silks. Moreover, if your brand is always known for both surprising and delightful entertainment then your launch invites will always be the hottest tickets in town. Above all, keep entertainment secret, high-end and create intrigue!
Magicians for hire – but not just any magicians
Magicians for brand-based tricks, stunts and illusions incorporating your logo and product. Bespoke magic can make your product disappear and reappear and even more, pop up on your guests’ phone screens.
Dancers, Cabaret Singers and Live Bands
Stunning high-kicking showgirls, vintage tap dance cuties, breakdance B-boys and girls and even high-energy roller-skating tricks and stunts. We can supply whichever discipline highlights your product the best and without a doubt, choreograph it to perfection. Alongside a powerhouse singer or a themed live band, at Electric Cabaret Company we use dancers with musical theatre experience, so as a result, they adopt exactly the right character and attitude required to represent your brand.
Circus Acts for Hire
These ever-popular performers never fail to excite an audience. Even the most hardened press pundit will be softened by the sparkle and pizazz of the circus. Not only that, photos from circus performances are so Insta-worthy that social media reach will organically grow without you lifting a finger. We can provide not only, gorgeous vintage circus but also, stunning modern neo-circus acts in any style to suit your launch
Acro Balance and Contortionists
Showcasing feats of strength and agility these performers are undoubtedly, an amazing example of what the human body can achieve. Perfect for health and fitness presentations. Hand balance and dynamic Acro Balance duos are always jaw-dropping entertainment options. Put these performers in front of your logo and as a result, you know it will be posted all over social media by attendees!
Immersive Entertainment
At Electric Cabaret Company we are experts at creating immersive events. From the moment attendees arrive they are greeted by costumed character actors who guide them through each immersive themed world. Coupled with, stunning decor and interactive performance. All highlighting your brand with activation areas, multimedia, sampling, and giveaways.
We can write scripts, choreograph, and produce entertainment for any theme. Some of our many immersive events have included:
- A crazy tea party in an Alice in Wonderland style.
- Step back in time to a secret 1920s speakeasy.
- Secret dining clubs in unique surroundings with deluxe decor and themed pop-up performances.
- Drag Queen movie launch party.
- Fly around the world on your very own ‘airline’ complete with pilots, stewards, and themed international jet set fun.
- A Tropical Tiki Beach Party.
- High fashion, glamorous vintage cabaret.
- Vintage Circus and Victorian Sideshow Experience.
- Glitzy 1970s comedy TV game show to spin the wheel and win product prizes.
Interactive games and activities
A fun and engaging way for attendees to participate actively. From virtual reality experiences to gamified challenges related to the company. Crazy game shows, interactive product trial areas or glamorous make-over activations. Our engaging themed hosts are not only, character actors but many have musical theatre skills too. What’s more, they break the ice to guide attendees through activities to most importantly, create an immersive atmosphere and leave a lasting impression.
4. Planning and Execution when Booking Entertainment for a Press Launch
To ensure the success of live entertainment at a press launch, careful planning and execution is essential:
4.1. Collaborating with Entertainment Professionals our performers are for hire in London, Brighton and The South East
We have endless experience in organising live performances for corporate events. Working closely with each performer, as a result, we help refine ideas and ensure seamless integration of entertainment into the overall event flow.
4.2. Determine Logistics and Technical Requirements
We Identify the necessary logistical and technical requirements for the chosen live entertainment. This includes sound systems, stage setup, lighting, and any special effects. We pay attention to the venue constraints and themed decor, and therefore, make necessary arrangements in advance.
4.3. Rehearse and Test
Rehearsing live entertainment is crucial to ensure a smooth performance. We schedule rehearsals with the entertainers and coordinate with the technical team to address any potential issues. Conducting tests and sound checks prior to the event will consequently, help eliminate unexpected surprises.
4.4. Consider Safety Measures
When organizing live entertainment, it’s essential to prioritize the safety of the performers and attendees. We evaluate the potential risks associated with the chosen entertainment and therefore, take necessary precautions to ensure a safe and secure environment.
5. Evaluating the Success of Booking Entertainment for a Press Launch
After the press launch, it’s important to assess the impact and success of live entertainment. Leverage social media platforms and influencers to amplify the impact of the entertainment. Encourage attendees to share their experiences and therefore, generate buzz online, extending the reach of the press launch.
Collect feedback from attendees, media professionals, and other stakeholders to gauge their overall experience. Analyse media coverage and social media engagement to determine the reach and effectiveness of the entertainment elements.
Booking Entertainment for a Press Launch
FAQs
Q1: How much does live entertainment typically cost for a press launch?
A1: The cost of live entertainment for a press launch can vary depending on various factors, including the type of entertainment and duration, coupled with, the complexity of the performance. We will work with you to discuss specific requirements and therefore, get accurate cost estimates.
Q2: Should the entertainment directly relate to the product or service being launched?
A2: While it’s not necessary for live entertainment to directly relate to the product or service, however, it should complement the overall event theme and align with the brand’s identity and values. Our entertainment will enhance the experience and significantly, create a positive association with the company or product.
Q3: How far in advance should entertainment be booked for a press launch?
A3: It’s recommended to book live entertainment as early as possible in order to, secure the desired performers and allow sufficient time for planning and coordination. Equally, depending on the popularity and availability of the entertainers, booking several months in advance is advisable.
Q4: Can live entertainment be incorporated into virtual press launches?
A4: Yes indeed, live entertainment can be adapted for virtual press launches. Virtual performances, live-streamed music, interactive online activities, and virtual reality experiences are some options to consider.
Q5: Can entertainment overshadow the main message of a press launch?
A5: While entertainment should be engaging, it should not overshadow the primary purpose of the press launch. We know that the key messages and product information should remain the focus, with entertainment elements complementing and hence, reinforcing the brand’s message.
Q6: How can I measure the success of entertainment at a press launch?
A6: Measuring the success of live entertainment can be done through attendee feedback, media coverage analysis, social media engagement, and overall event objectives. Assessing the audience’s response, the level of engagement, and the impact on brand perception will without a doubt, provide insights into the effectiveness of the entertainment.
Conclusion
Booking Entertainment for a Press Launch. Performers for hire in London, Brighton and The South East
Incorporating entertainment into a press launch can elevate the event and create a memorable experience for attendees. In conclusion, by carefully selecting the right type of entertainment, aligning it with the brand’s identity, and considering the preferences of the target audience, companies can effectively capture attention, enhance brand image, and generate media coverage. The right entertainment choice can make a press launch a resounding success and by the same token, leave a lasting impression on attendees and drive interest in the product or brand.